(You could have started with the establishment of the fact that Google Play Store is important due its popularity and reach among the common man. It can also one of the key platforms to showcase your business, idea, concept.)
The first step you can pursue towards building an app is doing an in-depth, intensive research to the core. Next you can latch on to planning and taking action towards creating an app which helps in making human activities more efficient in any manner. Finally, you list your app on one of the major app stores within the mobile centric web, Google Play Store, with a mindset that this app will make some contribution towards society. But what app analytics tell you that your work has gone into vain because no one really knows about your app. Your most probable users are not able to see your app in their search. There are several reasons behind the whole scenario which everyone does not know, due to lack of proficiency in digital marketing.
Devolve brings you an informative blog post on “HOW TO RANK AN APP IN GOOGLE PLAY STORE?”
Here are some of the most effective and time-tested Play Store Optimization Tips
There are about 3.5 million apps on play store and creating some unique marketing strategy is the key to get your app recognition in this vast pool.
IMPORTANCE OF APP RECOGNITION IN GOOGLE PLAY STORE
First and foremost is the reason that we have talked about in the above content that nobody is even able to see your app while they search for something which your app offers.
Every person, firm or entity in this world puts their hard work to create something which adds value. Similarly, if you want your revenue generation model matches with planning then you have to work towards app recognition which in turn will help you generate financial benefits from the app.
Once your app is visible and people have started using your app they’ll rate it based on their experience.
Higher ratings help in overall growth of an app and its users.
TIPS FOR PLAY STORE OPTIMISATION
From the first day, you list that app on play store be sure that it creates some value in the life of people using it.
The First impression lasts. There is no denying fact that everyone forms their first perception towards anything by just looking at it and if your app does not possess a user-friendly interface then you instantly lose your ratings and make user less comfortable while using the app.
App Store Optimization (ASO) helps you to improve your rankings while someone searches for an app in a specified category. ASO is the process of influencing growth of your app from at the app ‘s end. There are 2 ways do that:
- ASO on-metadata is the factors or elements that are 100% under control of developer:
- Developer name
- Short and long description
- Feature graphic (image or video)
2. ASO off-metadata factors are not controlled completely by a developer, but can be influenced, for example: installs volume, ratings, and user reviews.
ASO is also known as App Store SEO (Search Engine Optimization).
This is what your app is going to be known by once it enters the market and believe us you cannot mess here.
You are suggested to use a unique title and logo for your app which people can easily identify and be magnetized. This will help you get those apps eliminated from the competition which possesses a cliché image as their logo.
There are basically two types of description that you have to provide to the users who are looking for an app in the category:
- Short Description – This should contain basic information about your app consisting of clear keywords which also help recognition.
- Long Description – This is the area where you put all the content relevant to the app containing keywords matching your app. Warning: Highly Critical…!
Consistency is the key if you want your app to have a long-term existence. Regular installs will help rankings of the app shoot higher, which in turn will lead to more downloads. One should also take into consideration the amount of uninstalls it has and look into matter to improvise results.
No one can beat the power of “Word of Mouth”. One should always try to resolve problems that users are facing. Whether it’s a minor bug fix or a major hindrance in the app’s growth. More and more installs can be induced by providing timely solution and updates to the users.
Ratings and Reviews
Ultimately everything boils down to improving app ratings. One will only give you a higher rating if they had a good time using your app. A higher number of favorable comments/reviews also help in achieving higher ratings. In today’s day and age, it’s very easy to buy reviews, but one should always stay away from these tactics due to Google’s strong monitoring of the reviews. The number of backlinks also plays a vital role here as they provide credibility. So, if you put some in the description it’ll help you in long run.
So. These were some easy-but-effective tips to rank higher in Google Play Store.